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Around My Town – helping young people to understand the local labour market

Helping learners understand labour market information can be tricky! It’s a dry subject, often presented using graphs and charts. At the end of summer 2022, the Black Country careers hub asked groups of young people what employers, sectors and jobs they knew about that were on their doorstep.

They were unable to speak with any real knowledge, this was despite many of the schools achieving 100% on the labour market Gatsby Benchmark, obviously this information is not being digested and recall of information is poor

We want to produce a resource that’s easily identifiable by our young people and provide local labour market information in a way that is memorable and has impact.

Through the Jobs Live Channel, we will be running a series of engaging pre-recorded broadcasts, led by local, young people, visually showcasing employers in each of the four Black Country Boroughs. The broadcasts will be presented by relatable role models, they will interview employers and physically take learners on a tour of Black Country businesses, highlighting the variety of roles and range of businesses representing different sectors.

The broadcasts will be taking place during National Careers Week (w/c 6th March). Each borough will have its own 45 -60-minute broadcast. We’re working in partnership with CMA
Video to help us film, edit and project manage this important work. Majority of the filming will take place in January 2023.

How can my organisation get involved?
If your organisation would like to be involved, please contact Content wise, we may ask you to help us
prepare for:
• Staff interviews (particularly young people and apprentices)
• Filming of your premises
• Action shots (people doing things)
• You may already have footage we could use or edit e.g. an intro video to your
• You may want to involve your comms / marketing colleagues to assist with this
Interested? Please confirm you are happy to be connected to Matt at CMA Video, they are
helping us manage the project.

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